What distinguishes intelligent social media adverts!
A clear goal:As already mentioned, various goals can be achieved with social media advertising. It is certainly clever to set up multiple campaigns with different goals. However, these must still be clear and considered as the top priority in all decisions (targeting, ad format, content, image selection, etc.) In addition, the following applies: Advertisers are more successful with their social media adverts if they do not (!) Pursue their general corporate goal of “sales”. Social networks are platforms that are primarily used for communication, entertainment and information. Users also search for company and product information on Facebook, Twitter and Instagram, but usually only for research purposes. And if they are interested in buying, then they want "exclusive" offers.
The right target group: Facebook, for example, offers advertisers the opportunity to make countless targeting settings in order to define a very precise target group. However, this can sometimes be ineffective because the reach of the campaign is too low if the targeting is too specific. So it is important to address the right target group with the right balance. Several campaigns for different target groups may be the right decision in order to be as broad as possible. This makes it possible to address the target groups differently and to vary the budgets of the campaigns, for example adapted to the prioritization of goals and target groups.
An intelligent data analysis: The performance of the social media adverts can be checked and analyzed at any time. It is important to use this option in order to be able to adapt campaigns to changes in good time and continuously. With fresh content, for example, the attention of the campaign can be regularly increased. In combination with selected analysis tools and statistics, the performance in social media advertising can be constantly improved.